Outbound services pertain to activities where agents
place calls to potential customers with the intention of
selling products or services to the individual.
PNI-KMPG offer the following outbound services:
1. Sales, cross sells and upsells
Cross selling is the practice of suggesting related products or services
to your customer who is making a purchase. Upselling is a sales technique
whereby your customers are persuaded (at the point of sale) to add to their
order an item they did not originally intend to purchase, or to order an
Cross selling and upselling can drastically increase the revenues of a business.
2. Lead Generation / Completion
Lead Generation refers to the creation or generation
of prospective consumer interest or inquiry into your
products or services. It is associated with a marketing
activity targeted at generating sales opportunities for
your company's sales force.
3. Appointment Setting
An extremely effective marketing tool for mortgage brokers,
financial planners, insurance agents, contractors, and
service oriented businesses.
A tool utilized by social scientists, marketing
researchers, pollsters, and statisticians,
surveys establish the numbers and proportions involving
your products, and measures public opinion on
new products or services.
5. Market Research
The process of systematically gathering, recording and
analyzing data about your customers, your competitors and
your product's niche. Market research is essential
for creating most business plans, launching new products
and services, fine tuning existing ones, expanding into
new markets, etc.